10 sustainable packaging trends

Nowadays, sustainability is becoming more and more common. Many industries are looking for more eco-friendly methods of doing business. This goes for sustainable ways of packaging as well. With the increasing global consciousness towards sustainable practices, it is no surprise that consumer demand for sustainable packaging is growing at an unprecedented rate. According to the latest sustainable packaging statistics, 66% of all U.S. consumers, and 80% of adults under 34, are willing to pay a premium for sustainable products. Participating in the circular economy is not just feel-good greenwashing; it is also good business that helps you edge out competition. The methods have changed a lot over the years. In this blog, we will look at some of the sustainable packaging trends we can expect in 2025.

The sustainable packaging trends

Besides recycling, a few more sustainable packaging trends are being used by companies on a larger scale. These are ten trends for sustainable packaging that are upcoming in 2025:

1. Carbon labelling: This is an added label to the product, providing the consumer with additional information on the climate impact of what they consume. This helps consumers become more aware of the impact their choices make. Oatly’s carbon labels on oat milk, show the carbon footprint for transparency.
2. Double-sided labels: Another waste reduction strategy is the use of double-sided labels. By printing on the reverse side of a transparent laminate, brands can eliminate the need for a second pressure-sensitive facestock on clear packaging. This approach not only reduces the amount of material used, but also makes packaging more     aesthetically pleasing and informative for consumers. Clean beauty brands like REN Skincare adopting double-sided labels to combine elegance and sustainability.
3. Lightweighting and downsizing: Lightweighting involves using thinner containers and labels, reducing the material used compared to conventional methods. For     instance, Coca-Cola’s lightweight PET bottles that use less plastic while ensuring durability. Downsizing, on the other hand, involves decreasing the overall size and volume of product packaging. This strategy can help eliminate excess waste in the circular economy, especially for products vulnerable to expiration or environmental degradation. It is important to communicate this strategy effectively to consumers, who might otherwise misunderstand the intent behind smaller packaging sizes.
4. Bioplastics & biodegradable material: These materials are replacing unsustainable plastics and other materials that cannot be reused. This category includes bio-based, biodegradable, and compostable packaging options made from renewable resources such as rice husks, corn, cotton, and wood. Recently, innovative solutions like mushroom-based packaging and seaweed or algae-derived materials have gained traction. These materials not only come from sustainable sources     but also return safely to the earth through composting or biodegradation, offering a circular solution to waste. Avani’s cassava-based plastic bags, Evocative’s mushroom packaging and Notpla’s seaweed-based sachets, which were used for condiments and drinks at the London Marathon. In this blog, you will discover 10 types of biodegradable materials for packaging.
   ‍‍
5. ‍Flexible packaging: Flexible packaging is an efficient and cost-effective option made from materials like plastic, paper and foil. It accommodates various products and offers easy customization, making it a popular choice in sustainable packaging. KIND Bars’ recyclable flexible packaging, designed for both aesthetics and sustainability.

6. Refillable/reusable packaging: This pertains to packaging that can be reused by companies after the empty packaging is returned by the customer. This trend of designing for reusability harks back to an era when milkmen delivered fresh milk in reusable jars. This practice is making a comeback, especially in specialty beauty, personal care, and beverage markets. For instance, Loop’s reusable packaging program with brands like Häagen-Dazs for ice cream tubs. Reusable packaging not only looks good, but also appeals to eco-conscious consumers, who are willing to pay a premium for products that help alleviate the guilt of packaging waste that shopping often entails. By being able to reuse the packaging multiple times, the environmental impact can be reduced greatly.

7. Labels for reusable packaging: when it comes to reusable packaging, the labels need to be as durable as the containers themselves. Brands, like Hydroflask and S’well for instance, are now designing pressure-sensitive labels built to last far longer than labels on single-use plastics. These labels, which withstand repeated use, are not only good for the environment, but also provide consumers with the necessary product information over an extended period of time.
8. Smarter waste reduction techniques: Companies are adopting innovative solutions to reduce packaging waste, such as linerless labels and advanced laminate technologies. Linerless labels, used by brands like Unilever in food packaging, help minimize adhesive waste and reduce material usage. While they may not suit every brand or product, particularly those with faster production lines, they offer a practical waste-reduction option for slower line speeds without compromising packaging effectiveness.
9. Circular packaging platforms: Brands are also exploring circular packaging platforms like Loop and Olive. These programs enable packaging exchanges between brands and their customers, promoting a zero-waste ideal. By reusing or recycling packaging materials, these platforms help to reduce waste and extend the lifespan of packaging materials, contributing to a more sustainable economy.
10. Progettare per il fine vita: i marchi si concentrano sempre più sulla compatibilità dei materiali di imballaggio con le pratiche di riciclaggio. Per esempio, combinare imballaggi di carta con contenitori di plastica può sembrare una buona idea, ma può ostacolare gli sforzi di riciclaggio. Considerando il fine vita dei materiali di imballaggio, i marchi possono assicurarsi di contribuire a un'economia veramente circolare.

Why are sustainable packaging trends emerging?

Sustainable packaging trends are driven by the urgent need to protect the environment. Climate change has become a global crisis, and sustainability is now a priority for both companies and consumers. With consumer businesses contributing 25% of global emissions, improving packaging sustainability is a critical step in reducing environmental impact.

Key trends in sustainable packaging

Recycling has long been a cornerstone of sustainable packaging, but it is no longer enough on its own. Emerging trends include replacing plastics with paper, adopting reusable materials, and incorporating renewable and biodegradable options. The 7R’s of Sustainable Packaging provide a comprehensive framework for improving sustainability:

-       Refuse: Avoid unsustainable packaging.

-       Reduce: Use fewer materials or opt for eco-friendly options.

-       Reuse:Repurpose materials whenever possible.

-       Renew: Use renewable resources in packaging.

-       Recycle:Ensure materials can re-enter the supply chain.

-       Replace:Swap out harmful materials for sustainable alternatives.

-       Rethink:Redesign packaging to minimize environmental impact.

Vale la pena investire nelle tendenze del packaging sostenibile

If your company needs sustainable packaging, it’s essential to invest thoughtfully and partner with experts who specialize in eco-friendly solutions. Whether it’s cold seal packaging or carton packaging, the right choice depends on your product and goals. Despite advancements in green packaging, recyclable materials remain a cornerstone of sustainability. With increasing recycling rates, products made from post-consumer waste (PCW) or post-consumer recycled (PCR) materials are more accessible than ever. Many brands now embrace recycled plastics for their environmental benefits and strong consumer appeal. The packaging industry is undergoing a transformation, with sustainability driving innovation and consumer expectations. Smarter waste reduction techniques, reusable designs, bio-based materials, and improved recyclability are shaping a greener future. By adopting these trends, companies can align with consumer values and contribute to a healthier planet.